Tag: Amazon Prime

Panaji : Veteran actor Madhuri Dixit on Sunday attended the closing ceremony of the 52nd International Film Festival of India (IFFI) as a chief guest and shared her views on how OTT platforms brought a major change in the entertainment industry. The film industry went through a major change when OTT platforms arose during the COVID-19 pandemic, bypassing the release of movies in theatres. During the pandemic, producers began to release mainstream Bollywood films on OTT platforms like Netflix, Zee5, Amazon Prime. During the worst phase of the pandemic, the OTT platforms extended a lifeline to producers who could not wait interminably to release their films. Sharing her views on the rise of OTT platforms, Madhuri who attended the prestigious festival for the second time in her industry career, shared that OTT platforms have given an opportunity to all the filmmakers and content creators to bring diverse content for a wider audience to see. "Through OTT platforms, we have seen a lot of content coming from various regions. It gave exposure to all the filmmakers to share their ideas and connect audience through an emotion thread, which is very important and that's what you discover when you see OTT," she said. The permanent destination of IFFI was made Goa in 2004 with initiative from former Chief Minister of Goa Manohar Parrikar.